O Facebook removeu a limitação de 20% de texto em anúncios impulsionados na plataforma. Desde aquela semana, quem cria peças gráficas e pensa em anúncios de campanha para o Facebook pôde deixar a liberdade fluir. A remoção da regra provavelmente resultaria em anúncios mais comercialmente agressivos, gerando resultados maiores e melhores. A regra era sobre o texto contido nas imagens dos anúncios — o Facebook acreditava que imagens com menos de 20% de texto mostravam desempenho mais satisfatório. O episódio inclui explicação de Gabriel Robiati, Equity Partner da V4 Company, sobre como os profissionais de marketing podem se beneficiar dessa mudança.
Facebook tira a limitação de 20% de texto em anúncios | V4 News
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